Social proof
Social Proof If you’re involved in marketing, you probably know the term ‘social proof’. Essentially social proof is about ways of building trust in the message or offer you’re trying to communicate. Copywriters love social [...]
Writing for Direct Mail
Writing for Direct Mail Despite the growth of digital and online marketing, direct mail is still an effective way of reaching target audiences. Fewer businesses are using direct mail, which means there’s more chance [...]
Writing effective emails
Writing effective emails In this blog, I’ll be looking at the two main types of emails - emails for internal communication and emails used externally to develop business. Internal emails Research shows that, on average, [...]
Copywriting Freddy’s Cathouse website
I was doubly pleased when approached by international charity Freddy’s Cathouse Lanzarote to handle the copywriting for their new website. First, because we have three cats at home and were aware of the good [...]
Getting around copywriting walls
I was once called in to do some copywriting for one of the chief scientists at an international oil company. His first question was, ‘What do you know about two-stroke motorbike engines?’ Now, I’d once [...]
Successful speechwriting for business conferences
If you're asked to do some speechwriting for a conference, before you start, you should make sure you know: Who will be delivering the speech? Why is the speech being given? What topics will it [...]
Scriptwriting corporate videos that work
Scriptwriting for corporate videos usually follows a path, and we can break this down into a series of notes. Corporate video scriptwriting: The brief Your client should hand you a written brief, or you may [...]
Copywriting for great websites – content first
Most website professionals agree that, when building websites, copywriting should come before design. This is because you have to get the content to roll out in the most persuasive, informative, motivating way possible. You can’t [...]
60 easy ways to improve your copywriting. Blog 10: P.S. Power
Copywriters realise the power of the P.S. Why? Because, as I said in an earlier blog, research shows that 79% of people opening a direct mail letter or email shot will read the P.S. first. [...]
60 easy ways to improve your copywriting. Blog 9: Call to Action
Copywriters love the Call-to-Action. A Call-to-Action is written to get someone to do something - on direct mail, on a website, in an email or a digital marketing piece. It’s the sentence, or button, that [...]