Scriptwriting for corporate videos usually follows a path, and we can break this down into a series of notes. Corporate video scriptwriting: The brief Your client should hand you a written brief, or you may [...]
Most website professionals agree that, when building websites, copywriting should come before design. This is because you have to get the content to roll out in the most persuasive, informative, motivating way possible. You can’t [...]
Copywriters realise the power of the P.S. Why? Because, as I said in an earlier blog, research shows that 79% of people opening a direct mail letter or email shot will read the P.S. first. [...]
Copywriters love the Call-to-Action. A Call-to-Action is written to get someone to do something - on direct mail, on a website, in an email or a digital marketing piece. It’s the sentence, or button, that [...]
Attention all copywriters! When a sentence has a length of 14 words, readers understand more than 90%. At 43 words, the sentence comprehension levels drop to less than 10%. That doesn’t mean every sentence should [...]