‘Tone of voice’ is not about the content of your copywriting. It’s about how you write. This includes the words you choose and their order, rhythm and pace. Tone of voice is a mix of [...]
When you're copywriting anything, the first sentence is vitally important as it has to attract draw the reader into your communication in a positive or enthusiastic frame of mind. Ideally, you will have featured your [...]
So, you know your target market, you have your messages listed, you’ve selected your main goal and you have your structure. Now it’s time to get copywriting! Start by copywriting your headline The headline [...]
For any copywriting job, or any writing job, you have to have a structure. This is a list of bullet-points jotted down in the chronological order you'll need to achieve your main objective. As a [...]
Copywriting for internal communicationsAs a copywriter, you must decide what you want to say before you start writing.Obviously, that applies to anything that involves copywriting communications sent out into the marketplace, but it also applies [...]
Identifying copywriting targets or, to put it another way, thinking about who will be reading your words. Your readers are often known, in marketing terms, as the ‘target audience’. So let’s call them that. Typical [...]
As a general rule, most copywriting, and even general business writing, will fall into one of four groups, each with its own type of objective. The four groups are Persuasive, Instructional, Transactional and Informational. Whichever [...]
This is the introduction to a series of blogs I’ll be posting under the title, '60 easy ways to improve your copywriting'. I’ve spent over twenty years copywriting words for print, websites, press releases, articles, [...]