BlueSky Copywriting – low-cost, high-quality copywriting for print, websites, speechwriting, training scipts, corporate scripts, presentation scripts and copy-editing

For the last 20 years, I’ve been copywriting for some of the largest and most high-profile companies on the planet!

I also copywrite for start-ups and smaller companies.

Usually, I work freelance through advertising agencies, web designers, graphic designers, video production companies, and conference and event organisers.

My costs are extremely affordable. I always provide you with a fixed price for the writing – and stick to it! I have no problem copywriting in the evenings or at weekends – so deadlines are never a problem.

Copywriting for any topic

My copywriting covers a wide range of subjects. I started life doing a physics degree, so I’m very comfortable working with scientists, engineers and technical people from other disciplines, including aerospace and pharmaceuticals. I also spent eight years as a professional stand-up comedian. I did over 1200 gigs, so I know about original words, timed to punch home hard!

Low-cost copywriting

A low-cost copywriter doesn’t mean a low-quality copywriter! Take my case. I have over 20 years’ copywriting experience, so I’ve seen many marketing situations before. I’ve written for all sorts of media – print, websites, direct mail, video scripts, conference speeches and online training scripts. I’ve written – for a large range of industrial and business sectors in the UK, Europe, the Middle East, the Far East and the US.

So with that record, you can guess I write words to the standards demanded by large, professional companies and organisations.

I provide fixed-price quotes and get to grips quickly with the industry, business or media being used. I’ve also have I’ve no problem hitting deadlines.

So that’s why I can call myself a low-cost copywriter.

For me, low-cost copywriting means high-value copywriting. If I have new clients, I’m happy to write a test piece so they can see for themselves how good a low-cost copywriter can be!

Copywriting for all media

My services include writing for print, and websites, and digital media along providing speeches for conferences, and scripts for video. I also write direct mail pieces.

From a paragraph to 30,000 words

My largest copywriting commission was to copy-edit 30,000 words for four UK universities. My smallest job was to remove one letter to make a safety warning on the back of a three-pin plug fit the available space!

Copy-editing

I can also review and copy-edit words you’ve already had written – whether for print or the web. This could involve pitch proposals where I can pump up the sales messages, cut the word count, make the copy run more smoothly or more logically, make the copy fit the design or add benefit-led subheads. Whatever you want, I can do it. Click here for my FREE 500-word copy-editing offer.

My approach to copywriting, web words, speechwriting, video scripts and presentations

I start any writing project by getting to know your business and your business objectives – both in the long term and for the specific copywriting project. This will include a review of your key business messages, helping to define the exact words you need to get your messages across as succinctly and as powerfully as possible.

We can talk about your target market and their needs, and their current level of understanding of your product or service.

I’ll check that your key messages align with your other publicity, so you’re delivering consistent messages. And, before the writing starts, I’ll check what your competitors’ printed publicity and websites are saying, and build that into the equation.

Copywriting ‘tone of voice’

We’ll also discuss the writing’s ‘tone of voice’ for the project – how you want to sound to your customers and potential customers. Most B2B clients, for example, choose ‘friendly-approachable-professional’ – but I can write in any style. Just say what you’re looking for.

Concept development

In addition to my writing services, I’m often asked to generate concepts from scratch at the very start of a promotion. This can also involve creating product or service names, straplines and positioning statements.

Free copy-editing offer

Send me up to 500 words, and I’ll review and copy-edit them for FREE. So you can see what a difference I can make. What have you got to lose? Click here to email me now. I’ll call you back to chat things through.