Low cost, freelance copywriting : website content : print copy : video scripts : speeches : copy-editing : concept development

for advertising agencies, website builders, graphic designers, video companies and conference organisers.

Intel    Harrods    Citroën    Coca-Cola    Microsoft    Cunard    Sony    Costa Coffee    BBC    Caterpillar    Orange    British Aerospace    Merck Serono    BT    The Law Society    Highland Spring    Coutts Bank    Castrol    Airbus    Balfour Beatty    3    Lloyds Bank    Smiths Group    Mitsubishi    Taylor Woodrow    Airmiles    Carmen    Panasonic    Royal Bank of Scotland    Guildford, Bristol, Bath & Southampton Universities
Contact me today, for the words you need – delivered on time and to budget.

Concept development services: Increasingly clients are using my promotional concept development services. This usually involves starting with a blank sheet of paper and brainstorming promotional concepts for, or with, the client.

Key components of my concept development services include the creation of product names, service names, product straplines and service straplines. My concept development services also involve generating and agreeing primary marketing messages and supporting messages. Once these marketing messages are established, my concept development services move on to developing a range of marketing campaign concepts, for discussion with the client.

For example, my concept development services involved me in creating promotional concepts, business messaging and supporting messages for a vehicle manufacturer appearing at a major international exhibition. I also developed detailed messages and supporting messages for over 50 high-value products on display at that exhibition. My concept development services also include work on smaller projects, developing promotional concepts for individual product and service campaigns.

If you’re launching or relaunching a product, service or range, and you need some creative input, you can email me now.

And don’t forget, you can take advantage of my FREE 500-word copy-editing offer, today. All you have to do is drop me an email.